Category Archives: Type & Image

Typography Theory Presentations

Below are the Two Powerpoint Presentations I showed in class. Please go through each one and compile/create a set of summary notes. These need to be concise and clear ready for exam revision.

Click to download & view

WCC Typography

Layout & Composition 2013

In relations to layout you need to be able to create compositions that emphasise the following Scale, Contrast, Movement, Rhythm, Repetition, Colour, Chaos, Stability, Order, Pattern

Also understand and apply the 4 layout terms we studied:  Isolated, Falling, Rising, Free Flow

 Anatomy of Type : you need to be able to identify and manipulated the terms below.

Baseline, x-height, descender, Ascender, stem, crossbar, arm, bowl, leg, tail, and ear.

Anatomy of Type using Bacon



Creative Typeface Creations

Using handmade methods, materials & media create a typeface that is creative and dynamic. You are free to explore, experiment with anything, no idea is too silly. Work quickly, do not sit on 1 idea your aim is to choose in your folio that you have the ability to explore a variety of options.

Choose a word and handcraft a typeface. Consider and apply the Type terminology e.g Stem, Serif, decender etc.


2013 Student Examples:

IMG_9055 IMG_9057 IMG_9058 IMG_9065 IMG_9067 IMG_9070 IMG_9072 IMG_9074 IMG_9075 IMG_9076 IMG_9077 IMG_9078 IMG_9079 IMG_9080 IMG_9082 IMG_9083 IMG_9084 IMG_9085 IMG_9086 IMG_9087 IMG_9088 IMG_9089 IMG_9090 IMG_9091 IMG_9092 IMG_9093 IMG_9095 IMG_9096 IMG_9099 IMG_9100 IMG_9101 IMG_9102


Activity 1: Type Manipulation

Step 1: Create a Historical timeline with visual references to developments in typography; Gather examples of type from the different 20th Century Design Movements &  Also include wider cultural contexts – Asian, Islamic, Aztec, African, European and other scripts; find a variety examples of formats and purposes of visual communications such as posters, book covers and packaging; record observations of typefaces using terminology such as serif, sans serif, italic, bold, decorative, and identify their effectiveness in communicating information and ideas, when combined with images

Task: Using Illustrator you will need to manipulate a typeface from the historical timeline (Serif or San Serif) to completely change the aesthetic qualities and create a new variation(s). Get inspired from your research.

Please demonstrate changes to the following terminology: Baseline, x-height, descender, ascender, stem, crossbar, arm, bowl, leg, tail, and ear. You can use a word or an individual letter.

You may want to view the tutorial on using the Pathfinder tool:

Advanced Pathfinder