Scale is the size you may choose to draw or place an object in relation to the ground it is placed upon. The ground can be a business card, flyer, poster, website, fashion dress or building.
Scale is used to assist in drawing large objects such as houses and furniture and is used to describe the dimensions of these drawn objects.
Scale can be used to create visual impact by creating a sense of depth and the feeling of tension.
Scale can attract in different ways. It can be use to draw attention, change the size of an object in an unexpected or exaggerated way – this is often the case in advertising.
- create contrast
- add emphasis
- provide proportion
- create visual hierarchy
- create structure and order
- create tension through the exaggerated & unexpected size of an object
Scale design examples: