Contrast is where two or more elements that have opposite qualities are placed together.
We can think about contrast in terms of the tension created between opposites: such as
- black versus white
- fine lines versus solid shapes
- thick and thin lines
- organic and geometric shapes
Using any of the elements of design we can create a dynamic composition through using contrast.
Contrast is a useful design principle that can make a visual communication more effective. Contrast can assist in attracting the target audience and can lead their eye through a visual communication.
- Contrasting fonts may be used in the one presentation to assist in separating information
- a contrasting colour scheme may be used to make something stand out.
- Fine, tightly drawn vertical lines may be used with a smooth white shape or colourful circles tightly packed together with a white square.
Contrast can be:
• strong versus weak
• bright versus dull.
Serif versus sans serif:
• big versus small
• light versus dark
• organic versus geometric
• feminine versus masculine