Principle of Contrast

Contrast

Contrast is where two or more elements that have opposite qualities are placed together.

We can think about contrast in terms of the tension created between opposites: such as

  • black versus white
  • fine lines versus solid shapes
  • thick and thin lines
  • organic and geometric shapes

Using any of the elements of design we can create a dynamic composition through using contrast.

Contrast is a useful design principle that can make a visual communication more effective. Contrast can assist in attracting the target audience and can lead their eye through a visual communication.

  • Contrasting fonts may be used in the one presentation to assist in separating information
  • a contrasting colour scheme may be used to make something stand out.
  • Fine, tightly drawn vertical lines may be used with a smooth white shape or colourful circles tightly packed together with a white square.

Contrast can be:
• strong versus weak
• bright versus dull.
Serif versus sans serif:
• big versus small
• light versus dark
• organic versus geometric
• feminine versus masculine

Contrast Design Examples:

1014_1_1000 libeskind 1 xmen img_51732 images finta_fel_a_kalappal contrast-morningpaper contrast-1 Contrast_poster_and_flyer_by_CHIN2OFF contrast contemporary-living-room-design-ideas-primafila-1-588x375 clubmaster3 Aesthetic_Apparatus_RAYBAN

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