Principle of Contrast


Contrast is where two or more elements that have opposite qualities are placed together.

We can think about contrast in terms of the tension created between opposites: such as

  • black versus white
  • fine lines versus solid shapes
  • thick and thin lines
  • organic and geometric shapes

Using any of the elements of design we can create a dynamic composition through using contrast.

Contrast is a useful design principle that can make a visual communication more effective. Contrast can assist in attracting the target audience and can lead their eye through a visual communication.

  • Contrasting fonts may be used in the one presentation to assist in separating information
  • a contrasting colour scheme may be used to make something stand out.
  • Fine, tightly drawn vertical lines may be used with a smooth white shape or colourful circles tightly packed together with a white square.

Contrast can be:
• strong versus weak
• bright versus dull.
Serif versus sans serif:
• big versus small
• light versus dark
• organic versus geometric
• feminine versus masculine

Contrast Design Examples:

1014_1_1000 libeskind 1 xmen img_51732 images finta_fel_a_kalappal contrast-morningpaper contrast-1 Contrast_poster_and_flyer_by_CHIN2OFF contrast contemporary-living-room-design-ideas-primafila-1-588x375 clubmaster3 Aesthetic_Apparatus_RAYBAN


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